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MARKET DEMOGRAPHICS |
| Under 18: 10% | Age 18-34: 20% | Age 35-49: 30% | Age 50-64: 30% | Age 65-over: 10% |
Caucasian: 50% |
African American: 5% |
Hispanic: 40% |
Other: 5% |
White Collar: 40% |
Blue Collar: 60% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 150
ANCHOR STORES
Montgomery Ward
Sears
Steins
Mervyn's
Burlington Coat