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MARKET DEMOGRAPHICS |
| Under 18: 15% | Age 18-34: 45% | Age 35-49: 25% | Age 50-64: 10% | Age 65-over: 5% |
Caucasian: 30% |
African American: 70% |
Hispanic: 0% |
Other: 0% |
White Collar: 52% |
Blue Collar: 48% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
No No Full Test |
Number Of Stores: 120
ANCHOR STORES
Montgomery Ward
J.C. Penney