MARKET DEMOGRAPHICS |
Under 18: 20% | Age 18-34: 30% | Age 35-49: 30% | Age 50-64: 15% | Age 65-over: 5% |
Caucasian: 90% |
African American: 9% |
Hispanic: 0% |
Other: 1% |
White Collar: 35% |
Blue Collar: 65% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 130
ANCHOR STORES
J.C. Penney
Hudson
Mervyn's