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MARKET DEMOGRAPHICS |
| Under 18: 28% | Age 18-34: 28% | Age 35-49: 28% | Age 50-64: 8% | Age 65-over: 8% |
Caucasian: 80% |
African American: 12% |
Hispanic: 5% |
Other: 3% |
White Collar: 80% |
Blue Collar: 20% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 140
ANCHOR STORES
Carson Perie Scott
JC Penney
Sears
Marshall Field