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MARKET DEMOGRAPHICS |
| Under 18: 23% | Age 18-34: 31% | Age 35-49: 28% | Age 50-64: 13% | Age 65-over: 5% |
Caucasian: 66% |
African American: 2% |
Hispanic: 17% |
Other: 15% |
White Collar: 40% |
Blue Collar: 60% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 150
ANCHOR STORES
Mervyn's
Montgomery Ward
Burlington Coat Factory