MARKET DEMOGRAPHICS |
Under 18: 15% | Age 18-34: 30% | Age 35-49: 30% | Age 50-64: 15% | Age 65-over: 10% |
Caucasian: 65% |
African American: 34% |
Hispanic: 0% |
Other: 1% |
White Collar: 60% |
Blue Collar: 40% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 180
ANCHOR STORES
Dillards
JC Penney
Sears
Famous Barr