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MARKET DEMOGRAPHICS |
| Under 18: 10% | Age 18-34: 50% | Age 35-49: 30% | Age 50-64: 7% | Age 65-over: 3% |
Caucasian: 85% |
African American: 10% |
Hispanic: 1% |
Other: 4% |
White Collar: 4% |
Blue Collar: 96% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 150
ANCHOR STORES
Montgomery Ward
Dillards
J.C. Penney
Foley's