MARKET DEMOGRAPHICS |
Under 18: 20% | Age 18-34: 20% | Age 35-49: 16% | Age 50-64: 20% | Age 65-over: 24% |
Caucasian: 80% |
African American: 15% |
Hispanic: 2% |
Other: 3% |
White Collar: 55% |
Blue Collar: 45% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
No No Full Test |
Number Of Stores: 100
ANCHOR STORES
Belk Lindsey
Target
J.C. Penney
Sears