MARKET DEMOGRAPHICS |
Under 18: 20% | Age 18-34: 15% | Age 35-49: 25% | Age 50-64: 25% | Age 65-over: 15% |
Caucasian: 84% |
African American: 9% |
Hispanic: 5% |
Other: 2% |
White Collar: 40% |
Blue Collar: 60% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 30
ANCHOR STORES
Bradlees
Stop & Shop